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Fashion Editorial. Fashion Photography London

Editorial shot

fashion editorial, fashion photography London, men's fashion, winter collection, moody, intense

Today I would like to share with you nice fashion photography editorial I have shot recently.

I have to be honest with you, although I have real passion for photography like in any other job some days are better then others. This particular day has been great from start to finish.

For this editorial we had planed mostly studio setups with an option of shooting one quick shot outdoors. However as I was driving to my studio the beautiful, golden, low winter sun has presented itself and I knew that we will definitely have to take advantage of this rare occurrence here in London on the middle of winter.

I have managed to gather really great team for this shoot. Our model Ash is full of character, charisma and generally cool and good looking chap. I can’t stress enough the importance of good hair and makeup artist (yes, even for guys)!

While ago I have started cooperating with Gosia Peruzynska, not only is she very professional and does some black magic to people’s faces but also brings to the shoot tones of humour and positive energy. I also had a great assistant, fellow photographer Pawel Spolnicki.

Quick side note to anyone that is just starting out and willing to take their photography to next level. You will NEVER make it as “one man band”! Behind any successful photo shoot stands the whole TEAM of people. Yes it is a challenge and yes it takes time but once you’ll find the right people and build those relations your work will improve dramatically. So if you wonder what step to take next, make team building your New Year’s resolution and see where you stand at the end of the year.

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Back to our topic. As the weather was great and light beautiful we have shot a few outdoor setups. All with natural light and little help of a silver reflector. After couple of hours we have moved back to studio and finished it off with couple of moody photographs where Ash although cold and tired still gave me his 110%.

I’ll let you judge the results. Please leave your opinions in the comments below.

fashion editorial, fashion photography London, men's fashion, winter collection, moody, intense

fashion editorial, fashion photography London, men's fashion, winter collection, moody, intensefashion editorial, fashion photography London, men's fashion, winter collection, moody, intense

fashion editorial, fashion photography London, men's fashion, moody, intense, model portfolio

fashion editorial, fashion photography London, men's fashion, moody, intense, model portfolio

fashion editorial, fashion photography London, men's fashion, moody, intense

fashion editorial, fashion photography London, men's fashion, moody, intense


Fashion composite image – Fashion photography London

Fashion photography London, dramatic and dynamic picture of woman in a red dress, night scene.

Have you noticed that most of cool fashion and commercial images have one thing in common? Yes, they are all shot at beautiful, luxurious or exotic locations.

The commercial trends and fashion photography have changed a lot in past few years but this one thing remains constant. For one simple reason… It works! There is only one problem. Sending entire team (photographer, models, make up artist, hair dresser, wardrobe stylist, assistants) plus all their equipment, tools and accessories to not even very distant and very exotic location quickly adds up to ridiculously high bill and not every business can afford it.

Instead they settle for another boring shot that “fits within the budget”.

Thankfully that is no longer the only option. Today’s technology allows us to create stunning images at fraction of the cost. So how does it work? Once you’ve picked your dream location, instead of sending there your entire team you just ship over your photographer (hyper economic, 5th class ticket or as a parcel, whichever comes cheaper) with minimum equipment to take bunch of photos.

Once he’s back you can proceed with rest of the shoot in a local photo studio and then through miracle of Photoshop blend those images together.

The final results are both unique and realistic. The polished look of big production that… has never happened.

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Base image taken on location before any retouching:

Template for commercial and fashion photography London composite image

Fashion photo of a model taken in my studio (straight out of the camera):

One of elements for commercial and fashion photography London composite image

And last image from which I have “borrowed” the hair. Just because it looked cool.

One of elements for commercial and fashion photography London composite image

Credits

Model: Vivien Monory (Base Management London)

Hair & Makeup: Cheyenne Raymond


Miss USSR UK 2013-2014 London casting Nr.2

Miss USSR UK 2013-2014 London casting Nr.2

Hi Guys,

Today a quick update on our Miss USSR UK project. Casting Nr.2 was held at trendy night club Jalouse. Again we were simply dazzled by the beauty of our contestants, celebrity guests and organisers themselves.

Below few official photos of the contestants followed by some after-party snaps.

Enjoy!

 

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

 

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

Miss USSR UK 2013-2014 London casting Nr.2 official contestant's photo

 

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

Miss USSR UK 2013-2014 London casting Nr.2 Behind the scenes and after party photos

You can also see my pictures from Miss USSR UK Casting Nr.1 right here and all of the Miss USSR UK contestants on their official website.

If you would like to join the fun and vote for your favourite girl, voting page will go live in December.


Miss USSR UK 2013-2014 London

Miss USSR UK 2013-2014 London

Last year I had a pleasure to attend the Miss USSR UK 2012/2013 Grand Final at Logan Hall in London. I vas invited by one of the girls as a guest. She has managed to arrange a press pass, allowing me to take some photos. So I did. Quite few actually (check out my post from this event right here: Miss USSR UK 2012-2013). My photos spread out quickly and started circulating between girls/contestants, guest performers, also reaching press and organisers themselves. I guess they liked it because this year they have offered me an honour to be the Official Photographer for this year’s contest. We have scheduled six castings in various London’s trendy night clubs, semi final and Grand Finale.

The first casting took place in Libertine. Although the trendy design of the club and great, atmospheric lighting made a very pleasing background for beautiful contestants my job was anything but easy. Our live photo shoot was scheduled as one of the main attractions for all the guests and audience. Not very often I have couple of hundred people watching me shoot. Needles too say that the girls felt even more pressure since it is not something they do every day and definitely not in front of so many people. Good, loud music and some freebies from the bar kept the spirits high! We have managed to get through!

Few samples below. No photoshop! (for obvious reasons).

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Miss USSR UK 2013-2014 exclusive London casting photos

Screen Shot 2013-10-21 at 22.15.29


Homework before the shoot. Fashion photography London.

Homework before the shoot. Fashion photography London.

Fashion photography London. Beautiful romantic dress, stunning beach location at sunset.

Today I’d like to walk you through my preparations process before a fashion shoot.

I chose this particular one for couple of reasons. It had some extra factors that you normally wouldn’t consider and it makes rather cool story.

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So let’s start from the beginning.

I stumbled upon this location while shooting different job near by. I liked it so I came back the next day for a closer look. I took some iPhone reference photos.

I love the geotagging function. It let’s me easily find where exactly this photo was taken.

You’d be amazed how many old photos of really cool locations I have but can no longer remember where they were taken.

photo 2

iPhone photo

Fast forward couple of months and I got an assignment to shoot this beautiful dress for one of my clients. The dress was made from very fine fabric. It felt weightless and somewhat romantic. So we decided to focus on those qualities. We wanted to produce picture that would feel like sort of modern fairytale.

We’ve agreed on the concept.

I have shown pictures of the location to my client and they were very enthusiastic about the whole thing. What they didn’t know that our “perfect location” for best part of the day is submerged good couple of meters below the River Thames surface. I’ve checked the tides time table for our shoot date an it looked like we’d be able to shoot for around two hours.

Next step was the lighting. Whenever I shoot outdoors, I always check the sun’s position and direction so I know what to expect and can plan accordingly.

There is great iPhone app for it called Sun Seeker

Sun Seeker app screenshot.

Sun Seeker app screenshot.

Turns out that although the beach will be available for two hours, the sun sets one our earlier leaving us only one hour to shoot. So there was no time for mistakes and experiments I had it planned all to last bit.

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On the shoot day we have arrived on location about an hour earlier. Needless to say that when my client saw deep, filthy water instead romantic beach she started to panic! We have used the spare time for some finishing touches on hair and make up. Although it was rather dull and cloudy day within that hour beautiful golden, setting sun broke through creating most amazing light we could hope for.

London sunset reflection on Canary Wharf buildings.

Beautiful sunset light (straight from the camera)

The shoot went great. We had our image and were really happy with the result.

After the sun has set we have manage to take last couple of shots with beautiful and soft dusk light that I have later converted to black&white to complement the mood.

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So here it is, if it wasn’t for careful research and planning to the smallest detail this shoot could quickly turn to a total disaster. My advice, always do your homework.

Fashion Photography London, fashion shoot preparations.

Fashion photography London shoot BHS

BHS photo taken by my lovely assistant Jen.

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Fashion photography London. Romantic pattern dress on moody, nostalgic beach location.

Fashion photography London. Romantic pattern dress on moody, nostalgic beach location.


Celebrity portrait London – Mark Heyes

Celebrity portrait London – Mark Heyes

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

Few days ago I had a pleasure to photograph ITV’s presenter, author, fashion guru and face of several clothing lines Mark Heyes. As you would expect from any celebrity it took us ages, several cancelations, adjustments etc to work out when he could possibly find an hour for this session. We have managed to squeeze it in between New York Fashion Week and London Fashion Week. Uffff.

The brief was quite simple we needed couple of different headshots of different moods and expressions and if time allows some three quarters promo shots that could be used online and in printed publications.

I work with actors and presenters quite often but it always amazes me that those people that spend half of their life in front of the camera get really stiff and very self conscious when it comes to still photography.

Mark is really cool guy so he did not mind me bossing him around a bit and motivating to maximum effort in this short time we had. I had everything set up and ready for the headshots so we have managed to get them done in no time and could move on to wider promo shots.

Those took little longer since we had couple of different sets and lighting setups to go through. We have actually run over scheduled time by 10 minutes or so but Mark, pleased with results, really got into it at the end and did not mind that at all.

Probably the least happy person was his driver that would call us every two minutes panicking that he is not going to make it in time for recording in ITV’s studios. I didn’t have any angry phone calls from ITV so I guess they made it.

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That’s it for today. As usual feel free to post comments and ask questions.
Will talk to you soon…

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

 

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

 

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

 

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

 

Celebrity portrait London - Mark Heyes. ITV presenter, author, fashion guru.

 

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