Few weeks ago I was invited to speak at Arts University annual symposium. I felt proud and excited when I found this invitation in my inbox. Once the initial excitement has settled I started to worry slightly and wonder how do I make it interesting and different from everything else those students have heard before.
For anyone dreaming of being fashion photographer London definitely is one of the top locations in Europe or even the world. Not only you have access to best models, make up artist, fashion stylists but also there is a real ocean of opportunities.
Those of you that follow my daily struggles know that I mostly shoot fashion and advertising jobs. Those are usually high energy projects involving big teams, fast pace, noisy environment, loud music and large dose of adrenaline. And I absolutely love all of the above but sometimes you just need a break. No I don’t mean brake from photography. My life circulates around photography 24/7. When I don’t work I watch tutorials, interviews, behind the scenes, stare at other people’s work, experiment with new gear I even take pictures at romantic dates (huge credit to my fiancee for putting up with all of this 😉 ) So what I really mean is break in the pattern. Sometimes you just need to do something different to refuel your creativity. And so I did…
Generally, in the fashion world, there are two groups of people, those who set the trends and those who follow them. It’s pretty much the same in fashion photography. Fashion photographers are presented with two choices. You can copy the “big names” and if done right this will definitely keep you in the game or you can experiment, take a risk and reach higher.
Have you ever searched for pregnancy pictures? And what did you find? Yes I know, they’re all the same… So what if you not into pink hearts, teddy bears, flowers, angels, ribbons and all this cheesy glitter? What if you are a confident, successful, modern young woman that when pregnant feels just as beautiful and sexy as ever?
A few weeks ago I had a great pleasure to shoot for Dark Pink London fashion brand. It is a rather young brand but over the past couple of years, they have really taken London by storm. As the company grows and matures their advertising guidelines get more ambitious and conveniently there is a decent budget to support it.