A Day of Hard Work of London Fashion Photographer
Few weeks ago I had a great pleasure to shoot for Dark Pink London fashion brand.
It is a rather young brand but over past couple of years they have really taken London by storm. As the company grows and matures their advertising guidelines get more ambitious and conveniently there is a decent budget to support it.
So for this year’s “AW 2014 Look Book” we have decided it was a time to take it to the next level.
We wanted something really cool and unique. Enormous amount of time was invested in scouting for that “perfect location” but it was really worth it. We have found this warehouse full of neon lights, vintage signs, and stage props.
An absolute dream world for a fashion photographer in London, where every possible spot has been used and abused for years!
Below iPhone snapshot of the location.
Since the cost of location alone was £1200/day plus a model, make up artist, stylist, assistant etc. I had to really make sure that final result looks like $Million Dollars!$
No pressure, right?!?
Day before the shoot I have spent good few hours on selecting and packing the right gear for the job. I like to be over prepared, as some would say, but I find that this process lets me keep the “What if?” stress level at minimum so on the day of the shoot I can entirely focus on the creative process rather than technical difficulties.
The fashion shoot went really smooth, entire team has worked really hard but we also had great fun along the way. My client was extremely happy and felt that the money spent was a great investment. So much so that we are already planing the next shoot!
Below short behind the scenes video from the shoot and few of final images.