Fashion Photographer London – iPhone Challenge

Fashion Photography London image shot on iPhone by Jarek Duk

Fashion Photographer London – iPhone Challenge

Can you believe it’s been 10 years since the first iPhone was introduced? In less than a decade iPhone has become not only the most popular mobile phone in history, but with estimated 160 Billion images taken last year alone, also the most popular camera ever. With many news reporters using it as the main tool of the trade, recent Apple’s advertising campaign featured on billboards around the world or front cover and entire editorial in Elle Australia shot by fashion photographer exclusively on iPhone it is fair to say it is no longer a novelty but viable commercial tool if placed in the right hands. Part of fashion photographer’s job is observing current trends and keeping their work fresh and up to date. Partially for the above reasons and partially out of curiosity I gave myself a challenge to shoot fashion photography assignment on my trusty iPhone 7. That’s right! No fancy equipment I usually have on my commercial shoots, so no lights, no diffusers, no reflectors, no assistants but simply iPhone, model and my head full of ideas. Below are the results of our hard work. Do you think it would hold the ground on a commercial assignment? Would you use it to advertise your brand?

(Edit: No, no dedicated iPhone attachments either)

 

Fashion Photographer London image shot on iPhone by Jarek Duk

Fashion Photography London image shot on iPhone by Jarek Duk

Fashion Photographer London image shot on iPhone by Jarek Duk


Faking The Seasons. Adventure of fashion photographers London.

Fashion Photography London by Fashion Photographer Jarek Duk

Faking The Seasons – Fashion Photographers London

Fashion Photographers London have quite interesting job indeed. Since we live and work in four seasons climate zone we also follow four seasons fashion patterns. The fun part though is that the fashion brands have to prepare their advertising materials at least few months in advance. There are two options. One to travel to overseas locations where current season matches our needs or simply fake it here in UK. This of course comes with some serious challenges but also with fair dose of humour. Very recently we had one such shoot for fashion brand designing woollen garments and accessories. Our poor model had to wear winter clothes topped up with woollen hats, gloves and scarves while everyone else was sporting shorts and t-shirts. Needles to say how many warm (irony intended) smiles she has received from countless passers by. I’m already used to fashion photo shoots in London attracting small crowds of spectators but situations like this seem to work like magnet on tourists, amateur photographers, iPhonographers and just about anybody else since it’s both unusual and funny so makes for a perfect snap from your London holidays. Below few examples from our fake London winter fashion shoot. Enjoy and keep smiling!

 

Fashion Photography London by Fashion Photographer Jarek Duk

Fashion Photography London by Fashion Photographer Jarek Duk

Fashion photographer London Jarek Duk winter collection lookbook

Fashion photographer London winter collection lookbook photographed by Jarek Duk

fashion photographers London winter collection lookbook

Fashion photographers London captivating image


Bridal Fashion – Fashion Photographer London

Bridal fashion photography London. Three brides in a white wedding dresses in a palace luxurious interior.

Bridal Fashion – Fashion Photographer London

 

For anyone dreaming of being fashion photographer London definitely is one of the top locations in Europe or even the world. Not only you have access to best models, make up artist, fashion stylists but also there is a real ocean of opportunities. Nowhere else you will find such variety of jobs and assignments. From grungy, urban fashion shoots in Shoredith or Camden to stunningly glamorous photo shoots in beautiful castles and old, full of character mansion houses around London. And about one of those I would like to tell you today. Bridal fashion is rather specific field and certainly not for everyone. On technical side it demands extensive knowledge of lighting and editing. It takes great amounts of time and effort to make (often by hand) one of those beautiful wedding dresses that every bride dreams of from the moment she could dress her first doll. It is my job to make sure that all those perfectly designed details and laces translate into equally beautiful photographs. But besides technical, there is also another, very important side of bridal fashion shoots. It is, as I like to call it the soul factor. Those images just need to have soul. There needs to be beauty, elegance, sophistication and romance. It truly is one of my favourite genres because it resonates with me. All of those things are aspects of life I really value not only at work but also in every day’s life. Sadly in today’s fast paced world, dominated by technology there is less and less room for romance. That’s why I feel that we as artists have very important mission on hands. I hope you can sense it in my photographs…
Enjoy!

 

Bridal fashion photography London. Beautiful bride in a white, romantic, lacy wedding dress.

Bridal fashion photography London. Bride in a white, romantic, lacy wedding dress in castle interior.

Bridal fashion photography London. Bride in a white, romantic wedding dress in posh location.

Bridal fashion photographer London. Beautiful bride in a beige, romantic wedding dress in a ballroom.

 

Bridal fashion photography London. Bride in a white wedding dress in beautiful location.

Bridal fashion photographer London. Beautiful bride in a white wedding dress and bridesmaid in luxurious palace interior.

Bridal fashion photographer London. Beautiful bride in a white, romantic wedding dress in a ballroom.

Bridal fashion photographer London. Beautiful bride in a white, romantic wedding dress in luxurious palace setting.


Fashion Photography London – How to stand out.

Generally in fashion world there are two groups of people, those who set the trends and those who follow them.

It’s pretty much the same in fashion photography.

Fashion photographers are presented with two choices. You can copy the “big names” and if done right this will definitely keep you in the game or you can experiment, take a risk and reach higher.

We all know the importance of lighting in fashion photography. In most cases this is the very ingredient that sorts out the men from the boys. So I set myself a challenge to experiment with it.

Most of fashion photography is done with natural light or strobes, I wanted to do something different. The lights of my choice for this shoot were fluorescent Interfit Super Cool-Lite 9 MkII.

Equipped with both reflectors and softboxes this handsome units allowed me just the right amount of control over the light intensity and quality. If you would like to know more about those lights, check our full review right here. I no longer want to bore you with technicalities so will let the results speak for themselves.

P.S.
Since fashion shoot is never single handed effort, please let me give credit where is due:

Designer: Anoosh Naghibi
Model: Samantha (Base Management London)
Hair & Make Up: Leticia Ruiz Caballero

 

Professional fashion photography London. Design by Anoosh Naghibi. Edgy and unique photo by fashion photographer Jarek Duk.

 

Fashion photography London. Intriguing, unique and stylish photo by fashion photographer Jarek Duk.

 

Fashion photography London. Dramatic and moody image by fashion photographer Jarek Duk.

 

High fashion photography London. Design by Anoosh Naghibi, photo by fashion photographer Jarek Duk.


Fashion Photographer London – World of Neons

A Day of Hard Work of London Fashion Photographer

Fashion photography London, photo by fashion photographer London Jarek Duk. World of Neons.

Hi Guys,

Few weeks ago I had a great pleasure to shoot for Dark Pink London fashion brand.

It is a rather young brand but over past couple of years they have really taken London by storm. As the company grows and matures their advertising guidelines get more ambitious and conveniently there is a decent budget to support it.

So for this year’s “AW 2014 Look Book” we have decided it was a time to take it to the next level.

We wanted something really cool and unique. Enormous amount of time was invested in scouting for that “perfect location” but it was really worth it. We have found this warehouse full of neon lights, vintage signs, and stage props.

An absolute dream world for a fashion photographer in London, where every possible spot has been used and abused for years!

Below iPhone snapshot of the location.

photo

Since the cost of location alone was £1200/day plus a model, make up artist, stylist, assistant etc. I had to really make sure that final result looks like $Million Dollars!$

No pressure, right?!?

Day before the shoot I have spent good few hours on selecting and packing the right gear for the job. I like to be over prepared, as some would say, but I find that this process lets me keep the “What if?” stress level at minimum so on the day of the shoot I can entirely focus on the creative process rather than technical difficulties.

The fashion shoot went really smooth, entire team has worked really hard but we also had great fun along the way. My client was extremely happy and felt that the money spent was a great investment. So much so that we are already planing the next shoot!
Below short behind the scenes video from the shoot and few of final images.
Enjoy!

Fashion photography London, photo by fashion photographer London Jarek Duk. World of Neons.

Fashion photography London, photo by fashion photographer London Jarek Duk. World of Neons.

Fashion photography London, photo by fashion photographer London Jarek Duk. World of Neons.

Fashion photography London, photo by fashion photographer London Jarek Duk. World of Neons.

More on Fashion Photographer London


How to sell clothes online – e-commerce fashion photography guide.

E-commerce fashion photography London, ASOS style garment photo, look book. Photo by Jarek Duk

E-commerce fashion photography guidelines and practical advice.

We are lucky to live in times when selling clothes, fashion, shoes, accessories, you name it, is easier than ever.

You no longer need big pile of cash for rent in prime location, elegant interior, fancy furniture, attractive sale representative etc.

Instead of all those things you only need one – your website.

Sounds easy but since now all your efforts, hard work, investment and simply success or failure depend on this one thing, you better get it right. Long gone are the times when you had to spend thousands of pounds for custom built e-commerce website.

There are countless template based services that for small monthly fee will have your very own, beautiful website up and running in no time. However there is still one thing of the highest importance of all – the images.

No amount of words, descriptions, marketing and advertising will sell your clothes if the image your potential customers are looking at just before they commit is unattractive.

E-commerce fashion photography, as we call it in the industry, contributes to a large part of my business and I am happy to share here some essential and practical information. So how do you attract the potential buyer, knowing that an average time people stay on one website counts in seconds?

Here is how:

1. Your images have to be clear and simple so the garment is the only thing that stands out.
2. No destructing backgrounds.
3. Image has to be well lit.
4. Attractive model always helps (there are few options, that I’ll discuss later).
5. Do not use wide angle lenses. They introduce distortion and make people/clothes look unproportional.
6. Pay attention to your camera colour balance so you won’t get complaints and returns because colour of the garment on your website does not quite reflect the actual colour of the product.

Very often when I am receiving calls from my clients the first question is:

“Do you do pictures like the ones on ASOS?”

For those of you that are not aware, here in UK ASOS has become in last few years one of the largest online fashion retailers on the market. Of course they must be doing something right!

As you can see on their website all their images adhere to the rules above. There is also consistency in it, which is quite important for your brand image. So the answer is “Yes we do images like the ones on ASOS”. As a matter of fact many brands selling on ASOS Marketplace are my clients and using my images.

Although the images are rather basic there is still few choices you have to make when it comes to e-commerce fashion photography. It may seem not extremely important at first but will have an impact on your presence, costs and turnaround time. Also remember what we said above, all images across your website have to be consistent so whatever choices you’ll make on your first photo shoot will stay with you for long, long time.

Wonder what I’m talking about?

First is a choice of background colour. That will largely depend on the colour pallet of your website but also the look and feel of your website design. Standard options are white (or nearly white, will explain that in a second) or various shades of grey.

Other colours are rarely used because of their attention distracting nature. So the most common choice is “nearly white” background.

Let me explain. Without going deep into technicalities it is very hard to take a picture that straight out of the camera will have pure white background. So simply speaking if you insist on pure white background it needs to be done in post production which is going to take some TLC (Time, Labour and Cash) and quite frankly those are two things that no one has in excess.

Pretty much all of my clients stress out the importance of short turnaround time. When you receive the shipment of your garments you want them photographed and displayed on your website ASAP.

Every day of delay is a lost business. For the above reasons the smarter option for e-commerce fashion photography is “nearly white” background that can be achieved in camera so it is both quicker and cheaper since it does not require extensive post production.
Darker backgrounds are more suitable for brands and designs that have more character. I personally see it as slightly more elegant option and less e-bay like.

There is few samples below so I’ll leave it to your taste.

All images in this article are exactly as delivered to the client. There is clearly visible difference in the level of retouching depending on client’s requirements (just one more thing to consider).

E-commerce fashion photography London, ASOS style garment photo, look book

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue. Photo by Jarek Duk

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue

The second important choice you’ll have to make is a model.

There are generally three options here:

1. Hiring a beautiful, attractive model which no doubt is by far the most appealing to your potential buyers but also the most expensive.
2. So called “headless” shots (for a lack of a better name). Where no model’s face/head appears on the picture. Of course it is not visually as pleasing as the one above but lets you save some money. You don’t need top class models which is cheaper already but you also save money on hair and makeup stylist that in this case is no longer required. Headless shots typically work better with men’s e-commerce fashion photography.
3. You can photograph your clothes on a mannequin or laid flat. This sure requires minimal investment compared to the other two but also gives you minimal chance for success so we won’t be exploring it any further. Yes, ASOS in their photography guidelines does not recommend it either.

So as you can see e-commerce fashion photography is simple but at the same time more complex than it initially seems. Get it right and you may become next ASOS, get it wrong and you’ll end up with a warehouse full of last season’s garments.

If shooting few hundred outfits for 10 hours straight does not excite you enough 😉 check couple of my other fashion photography articles that touch on slightly more exciting and adventurous side of it. And one more on men’s fashion. Enjoy!

E-commerce fashion photography London, ASOS style garment photo, look book

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue

E-commerce fashion photography London, ASOS style garment photo, look book , catalogue

As always if you have any questions regarding e-commerce fashion photography please leave a comment below and I’ll try to answer them in a timely manner.