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Mission Statement

 

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Mission Statement – What fuels my passion?

For past two years I have been fascinated by the limitless potential of our minds. I have studied psychology, read self development books, attended seminars. And I can honestly say it works. I’m only few steps into that journey but I’m already a different, better person. I have changed and grown in those two years more than in two decades prior that. Many of doubts have been cleared, insecurities addressed and questions answered. But our minds are made to wonder so new, deeper questions have quickly risen. And what I really want to talk about here as it is directly related to my work and main subject of this blog is one such question.

Photography is my passion, there is no doubt about it. But WHY is it my passion? What part of being professional photographer gives me the most satisfaction? Is it the art element? Joy of creation? Making a living out of something I love? Meeting interesting people? Working on cool projects in dynamic environment? While all of above is true non of those reasons is relevant enough to keep this fire in my gut burning for so many years. Not even all of them combined. So what REALLY fuels my passion I kept asking. I thought long and hard, looked at my images, recalled my clients… I have shot so many different projects. Some of them so different from one another that it could’ve been considered different craft altogether. Yet each time I had the same deep sense of fulfilment. And then it came to me! I have been given this talent to help people! This one second of enlightenment has changed my worldview completely. I’ve experienced a paradigm shift as psychologists would say. All of the sudden it all made sense. Looking back I’ve realised that my talent has helped so many people:

  • I have helped people to defeat self esteem issues.
  • I have helped individuals to find their life partners.
  • I have helped writers to get published.
  • I have helped film producers to reach their audience.
  • I have helped minorities to have their voice heard.
  • I have helped people to get their dream jobs.
  • I have helped politicians to get elected.
  • I have helped businessmen to materialise their dreams.
  • I have helped small businesses to discover their true potential.
  • I have helped big businesses to reach even further.
  • I have touched so many lives and helped them to get better than they were yesterday.

And that my friends is what really fuels my passion! It is now stronger, more defined than ever. It brings me clarity of my goals and sense of purpose.

I have been given my talent to help people and I will continue to do so with more drive, determination and commitment than ever before. We are all uniquely gifted and those gifts are not to be wasted.


Fashion Photographer London – iPhone Challenge

Fashion Photography London image shot on iPhone by Jarek Duk

Fashion Photographer London – iPhone Challenge

Can you believe it’s been 10 years since the first iPhone was introduced? In less than a decade iPhone has become not only the most popular mobile phone in history, but with estimated 160 Billion images taken last year alone, also the most popular camera ever. With many news reporters using it as the main tool of the trade, recent Apple’s advertising campaign featured on billboards around the world or front cover and entire editorial in Elle Australia shot by fashion photographer exclusively on iPhone it is fair to say it is no longer a novelty but viable commercial tool if placed in the right hands. Part of fashion photographer’s job is observing current trends and keeping their work fresh and up to date. Partially for the above reasons and partially out of curiosity I gave myself a challenge to shoot fashion photography assignment on my trusty iPhone 7. That’s right! No fancy equipment I usually have on my commercial shoots, so no lights, no diffusers, no reflectors, no assistants but simply iPhone, model and my head full of ideas. Below are the results of our hard work. Do you think it would hold the ground on a commercial assignment? Would you use it to advertise your brand?

(Edit: No, no dedicated iPhone attachments either)

 

Fashion Photographer London image shot on iPhone by Jarek Duk

Fashion Photography London image shot on iPhone by Jarek Duk

Fashion Photographer London image shot on iPhone by Jarek Duk


Faking The Seasons. Adventure of fashion photographers London.

Fashion Photography London by Fashion Photographer Jarek Duk

Faking The Seasons – Fashion Photographers London

Fashion Photographers London have quite interesting job indeed. Since we live and work in four seasons climate zone we also follow four seasons fashion patterns. The fun part though is that the fashion brands have to prepare their advertising materials at least few months in advance. There are two options. One to travel to overseas locations where current season matches our needs or simply fake it here in UK. This of course comes with some serious challenges but also with fair dose of humour. Very recently we had one such shoot for fashion brand designing woollen garments and accessories. Our poor model had to wear winter clothes topped up with woollen hats, gloves and scarves while everyone else was sporting shorts and t-shirts. Needles to say how many warm (irony intended) smiles she has received from countless passers by. I’m already used to fashion photo shoots in London attracting small crowds of spectators but situations like this seem to work like magnet on tourists, amateur photographers, iPhonographers and just about anybody else since it’s both unusual and funny so makes for a perfect snap from your London holidays. Below few examples from our fake London winter fashion shoot. Enjoy and keep smiling!

 

Fashion Photography London by Fashion Photographer Jarek Duk

Fashion Photography London by Fashion Photographer Jarek Duk

Fashion photographer London Jarek Duk winter collection lookbook

Fashion photographer London winter collection lookbook photographed by Jarek Duk

fashion photographers London winter collection lookbook

Fashion photographers London captivating image


Fashion Photographer London – Arts University Bournemouth Symposium

Fashion Photographer London Jarek Duk at Arts University Bournemouth

Fashion Photography London – Arts University Bournemouth Symposium

Few weeks ago I was invited to speak at Arts University annual symposium. I felt proud and excited when I found this invitation in my inbox. Once the initial excitement has settled I started to worry slightly and wonder how do I make it interesting and different from everything else those students have heard before.

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Bridal Fashion – Fashion Photographer London

Bridal fashion photography London. Three brides in a white wedding dresses in a palace luxurious interior.

Bridal Fashion – Fashion Photographer London

 

For anyone dreaming of being fashion photographer London definitely is one of the top locations in Europe or even the world. Not only you have access to best models, make up artist, fashion stylists but also there is a real ocean of opportunities. Nowhere else you will find such variety of jobs and assignments. From grungy, urban fashion shoots in Shoredith or Camden to stunningly glamorous photo shoots in beautiful castles and old, full of character mansion houses around London. And about one of those I would like to tell you today. Bridal fashion is rather specific field and certainly not for everyone. On technical side it demands extensive knowledge of lighting and editing. It takes great amounts of time and effort to make (often by hand) one of those beautiful wedding dresses that every bride dreams of from the moment she could dress her first doll. It is my job to make sure that all those perfectly designed details and laces translate into equally beautiful photographs. But besides technical, there is also another, very important side of bridal fashion shoots. It is, as I like to call it the soul factor. Those images just need to have soul. There needs to be beauty, elegance, sophistication and romance. It truly is one of my favourite genres because it resonates with me. All of those things are aspects of life I really value not only at work but also in every day’s life. Sadly in today’s fast paced world, dominated by technology there is less and less room for romance. That’s why I feel that we as artists have very important mission on hands. I hope you can sense it in my photographs…
Enjoy!

 

Bridal fashion photography London. Beautiful bride in a white, romantic, lacy wedding dress.

Bridal fashion photography London. Bride in a white, romantic, lacy wedding dress in castle interior.

Bridal fashion photography London. Bride in a white, romantic wedding dress in posh location.

Bridal fashion photographer London. Beautiful bride in a beige, romantic wedding dress in a ballroom.

 

Bridal fashion photography London. Bride in a white wedding dress in beautiful location.

Bridal fashion photographer London. Beautiful bride in a white wedding dress and bridesmaid in luxurious palace interior.

Bridal fashion photographer London. Beautiful bride in a white, romantic wedding dress in a ballroom.

Bridal fashion photographer London. Beautiful bride in a white, romantic wedding dress in luxurious palace setting.


Beards and Ink – Portrait Photography Personal Project

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Beards and Ink – Portrait Photography Personal Project

Those of you that follow my daily struggles know that I mostly shoot fashion and advertising jobs. Those are usually high energy projects involving big teams, fast pace, noisy environment, loud music and large dose of adrenaline. And I absolutely love all of the above but sometimes you just need a break. No I don’t mean brake from photography. My life circulates around photography 24/7. When I don’t work I watch tutorials, interviews, behind the scenes, stare at other people’s work, experiment with new gear I even take pictures at romantic dates (huge credit to my fiancee for putting up with all of this 😉 ) So what I really mean is break in the pattern. Sometimes you just need to do something different to refuel your creativity. And so I did…

One day I packed my car full of gear and drove 3 hours from London to small, beautiful seaside town Bournemouth where life is slow, people happy and the air is fresh. Prior my trip I have made couple of phone calls and arranged a portrait photography session at the local barber shop. The place is amazing! It’s an ultimate man cave. Under the pretext of getting haircut you just get to hang out with your local buddies, the awesome guys that run the shop, hear a joke that would be absolutely inappropriate anywhere else and if you lucky enough you may even get a shot of bourbon from under the counter 😉 In short the place has some serious character. Kindly sitting in for me I had two barbers and two “regulars”. As they say a picture is worth thousand words I will just let you sink in to my story guided by images below. What a different day that was…

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Full of character, sophisticated portrait of a barber with beard.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Old school barber tools.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.

Portrait photography by Jarek Duk. Beards and tattoos. Full of character, sophisticated portrait.